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中英文小故事：最大的赢家 德国戈尔德曼出版社下属的一些书店每年都有大量的图书丢失，这让书店的工作人员十分苦恼。通常，每年年终这些丢失图书的名称和数量都要被登记在一个表格上。这个表格将被挂在书店里，对员工起到一个提醒作用。 一天，出版社的一位负责人在巡视书店时偶然看到了这张表格，竟然被激发了灵感。他回到出版社后，开始有计划地出版那些被偷次数最多的图书。 法兰克福每年都要举行一次世界性书展。书展上，每个参展的出版社都会使出各种宣传手段推销自己的图书。 但是，戈尔德曼出版社的宣传却别具一格。他们展示了一份“被偷窃次数最多的十大德文书籍”名单。结果，这份名单一下子吸引了大量书商前来订货，这使戈尔德曼出版社成为了书展上最大的嬴家 书商们可能不相信出版社的广告，但他们只相信一个事实：被偷次数最多的图书通常是读者最喜欢的图书，它们也必然会成为最畅销的书。 The Biggest Winner In some affiliated bookstores of Germany Goldman Press, a large number of books were missing every year and this made the bookstore staff quite annoyed. Usually, at the end of each year, the names and quantities of these lost books would be registered in a form and the form would be hung in the bookstore so as to alert the staff. One day, an executive of the press occasionally found the form when he was making an inspection in the bookstores. He was even inspired. After he returned to the press, designedly, he began publishing those books that were stolen most frequently. In Frankfurt, a worldwide book fair is held annually. At the fair, every participating publisher will resort to various means of propaganda to promote the sale of their own books. But Goldman Press' publicity had a unique style-they showed a list of "the ten greatest German books that were stolen most frequently". In consequence0, the list attracted a large number of booksellers coming to order books and this made Goldman Press the biggest winner on the book fair. The booksellers might not believe what the publishing houses advertised, but they were only convinced of the fact that the books that were stolen most frequently are usually readers' favorite ones and certainly they would become the most popular books. promote 推销 in consequence 结果；因此 |
