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一些销售商和营销专家接到了一项测量旗杆高度的任务。于是他们穿着西服，打着领带，扛着梯子，带着测量卷尺，来到了旗杆跟前。他们竭尽全力要量出个准确的读数。 一个工程师朝他们走来，问他们这是在做什么。于是，工程师走上前去，把旗杆拔了出来,将其横在地上，从上到下量了一番，将测量结果递给这群所谓的专家，然后就走开了。 当工程师离开之后，销售商转过身对营销专家笑着说:“他像个工程师么？我们需要的是高度，他却测量了长度！” Measuring a Flagpole A group of sales and marketing experts were given the assignment of measuring the height of a flagpole. In suit and tie, they march out to the flagpole with their ladders and tape measures, falling all over themselves to get an accurate reading. An engineer comes along and sees what they're trying to do. He walks over, pulls the flagpole out of the ground, lays it flat，measures it from end to end, gives the meas¬urement to one of the so-called experts and walks away. After the engineer has gone, the sales guy turns to a marketing guy and laughs, “Isn’t that just like an engineer?” he says. “We’re looking for the height, and he gives us the length!” |
